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Leadership
CMO Network

At Forbes CMO Summit Europe, Marketing Leaders Call For Peers To Take Risks To Drive Purpose

European chief marketing officers say brands need to take bigger risks when it comes to making statements on global issues facing both the European Union and the rest of the world.

More from CMO Network

Nov 27, 2019

How Shopify’s Marketing Leader Brings Together Performance And Brand

With Black Friday, Small Business Saturday, and Cyber Monday, many shoppers will be visiting a different sort of “store” this year. Shopify, the all-in-one eCommerce platform, now powers over 1,000,000 businesses worldwide and will be the destination for millions of shoppers this holiday season.
Nov 26, 2019

Why Conflict Is Good For Business And A Powerful Tool For Innovation

In most companies, conflicts are buried deep. And yet conflict is inherent in the adoption of open systems—encouraging a paradigm shift in how things get done that may create discomfort, best-case scenario or even blown disruption, which most people dislike and try to distance themselves from.
Nov 25, 2019

Topgolf Suggests We Go Out Swinging

Topgolf is golf’s bowling alley. They have a new ad campaign out and, while it may not be the most creative work I’ve ever seen, it’s built upon a very smart strategy and will be a hard working campaign.